What do you, as a reader, want on author blogs? I see all kinds of things, and some pretty nonsensical advice from gurus claiming to know what readers want from author blogs and websites. So, as usual when I want to know something, I decided to go straight to the horse’s mouth. BTW, if you’re a reader, that’s you. So, here goes.
Not All Readers Are Created Equal.
A large percentage of the visitors to writers/authors blogs and sites are other writers. What they want may be vastly different from what the non-writer reader wants. As a result, we each have to decide which reader we want to target. Do we go for other writers, and have a pretty much guaranteed audience? Or seek out people who might actually buy our books and enjoy them?
Or, do we perhaps try for a mix, other writers and regular readers? If we do that, how do we achieve some sort of balance, or even separation, so that everyone gets what they want, without the parts they don’t want? Separate blogs/sites, one for writers, one for readers, aren’t an uncommon solution. The writer has to split her time and efforts, often inefficiently, and often leading to one blog being of far inferior quality than the other. If we take that course, which side gets sacrificed?
Other Writers As Readers
See, while writers tend to be voracious readers, we also tend to be 1.) very selective in reading material, and 2.) often, many of us are on a pretty tight budget. We often read extensively in our own genre, sometimes with a very narrow focus within it, but not much else. Or we read lots of writing craft books. Or only authors we wish to emulate. Or… Anyway, often, we don’t look at all the carefully placed marketing materials on author blogs.
With frequently limited reading time, as we push to write our own material, we look for blogs and sites that have materials that will help us improve our writing, find an agent, get published, and sell our books. Word quickly gets around about blogs that provide such useful materials, and they develop large followings.
So, if we’re aiming our blog or site at other writers, we need to focus on materials that will help other writers be more successful.
Readers As Readers
Here’s where things get tricky. What if we want people who are looking for books to make our blog their favorite online hang-out? Of course, we’d love to have the avid reader, the one who consumes multiple books per week, reading our blog. What does she look for in an author’s blog?
Our avid reader might be up for an occasional day-in-the-life sort of post, if she’s a little curious about how and what writers actually do. Writing craft posts aren’t too likely to catch her attention, though. She might like reviews, to help her choose other books to buy, but do we want to send her to buy from the competition?
How can we keep her focus on our work? Cover art, blurbs, and buy links should probably go without saying. How else will the reader know what books we have, and how to get them? I also see excerpts on quite a few author sites, of all levels, so the conventional wisdom would seem to favor excerpts. Give the reader a little taste of the product, as it were. But where do we go from there?
Leave It To The Imagination
One author (I’m sure there are many more doing this, too.) has a page on her website dedicated to artwork related to her books. That sounds good, on the surface. The problem is, she uses these computer drawn images of her characters, which can be gorgeous, when well done. Hers aren’t. They’re very took-one-class-and-now-I’m-a-professional-artist looking, with uneven proportions and colors that resemble dog-puke together. Such things, done purposely, can work, but not in this case. It ends up making her look like an amateur, almost childish, instead of a professional author.
Maybe I’m in the minority, but even before I came back to writing fiction seriously, that sort of thing really turned me off as a reader. If the representations of characters aren’t extremely well done, I greatly prefer my imagination.
I know of one mid-list author whose fans sometimes sent her original, professionally done graphics, just to share their enthusiasm for her books. She, with the artists’ permission, used the graphics on her website, and when the collection grew, on merchandise. She has gorgeous hoodies and tees with the graphics, and short quotes and slogans, for sale on her site. I have no idea how well that’s going, but with fabulous artwork, reasonable prices, and good quality, I’d be surprised if it weren’t successful.
How that can translate to other authors, I have no idea, but it seems worth exploring.
Other authors involve readers in various ways – giveaways and contests, responding to reader questions publicly, social media interactions, interviews, blog tours, reviews, newsletters, and etc. The problem with these things is that everyone is doing them, making it tough to stand out from the crowd. We’re told by all the experts that these things will translate to book sales, and they probably do for some. But isn’t there more we can do, without wasting effort and money?
The Question, Then, Becomes:
What can writers/authors do to draw actual readers to our blogs/sites, and keep them involved and returning? Even those of us just starting out, perhaps not even published yet? What can we do to build a loyal following of readers, eagerly anticipating the release of our (next) book?
Do any of the methods listed above catch your attention as a reader, bring you to our blog/site, and keep you coming back for more? Or do they all just get lost in the shuffle? What kinds of things writers do to promote their work annoy you? Would you buy their books even if you’re a little put off by their marketing?
What can authors do to make you feel special, and valued, as an individual? What can we do to convince you to be our reader?